← Nudge Tags

Questions

Everything we get asked. If yours is not here, email contact@nudgetags.com and we will answer it — and add it.

The basics

Is this only for cafés and restaurants?

No. Anywhere people walk in and leave with an opinion — a gym, a barber, a clinic, a bottle shop, a workshop. Hospitality is where we started, not what the product is limited to. Nothing in the app is priced or measured in tables.

How does the review routing work?

You pick a threshold. Ratings at or above it go to Google Maps. Ratings below it open a private feedback form only you can read. Set the threshold to every rating and everyone goes to Google — you still see the complaint first.

Is filtering low ratings allowed?

Google’s review policies prohibit review gating — soliciting public reviews only from happy customers — and consumer regulators in Australia and the US take the same view. That is why the threshold is yours to set, why “everyone goes to Google” is pre-selected at signup, why the private-feedback page always carries a public review link — it is not a setting anyone can switch off — and why we say so here rather than in the small print.

Can you tell whether someone actually posted the review?

Not per person, and nobody can — once a customer is on google.com there is no callback to anyone. What we can do, once connected to Google’s API, is track your listing’s review count and rating over time and set that against how many people we sent. That gives you a real conversion rate. Any product claiming to track individual reviews is guessing.

What do you know about the customer?

Their phone type, the time, and which tag they tapped. That is all a web page ever gets. No name, no number, no email, no age, no gender — unless they choose to type it into the feedback form. We store a salted one-way hash to count returning visitors that cannot be reversed and rolls over nightly.

What if I have more than one site?

Each site is kept separate — its own dashboard, plaques and team, and nothing from one leaks into another. One switch shows you all of them side by side. They are not billed separately: your tier covers a number of locations on the one price — one at Tier 1, up to three at Tier 2, up to five at Tier 3 — so three shops on Tier 2 pay $149 between them, not $149 each. More than five locations is quoted as a group.

How does billing work?

One monthly price per business — $99, $149 or $199 depending on your size, agreed with you before your account exists. That covers one feature, and you choose which: Google Reviews, Menus or Staff. A second is $50 more a month at our middle tier, a third $80, so nothing is an extra bolted onto something else. Not per plaque, not per person: add all the plaques and team logins you like and the number does not move. What the tier does set is how many locations the one price covers — one at Tier 1, up to three at Tier 2, up to five at Tier 3. A three-shop group on Tier 2 pays $149, not three times it, so growing from one shop to three costs nothing. More than five locations is quoted as a group rather than off the list. You can also buy the plaques on their own with no subscription at all and add the dashboard later — they are programmed to work either way, so nothing needs replacing when you do. A one-off $50 setup fee covers configuring everything before it ships, and the plaques themselves are quoted separately and are yours to keep. Your first 30 days carry no commitment: you buy the plaques and one month of software, and at day 23 we hand you a written report so you can decide with numbers in front of you. Walk away and you keep the plaques, give no notice and pay nothing further. Continue and you choose a 6- or 12-month term. Whenever it ends, your pages stay live to the end of the period you have paid for, then pause rather than disappear.

Do you host or retype my menu?

No. A menu tag opens the menu site you already have — we never make a copy, so it can never be out of date, and we are not a delivery platform taking a cut. What we add is the counting: every open, by table, by hour, in your own dashboard. Change your menu and the tags need nothing; move the tag to a specials page for the evening and back again from your phone.

Can I see which staff are actually asking?

Yes, though it is not included in the base package. Each person gets their own card, and the board scores them out of 100 rather than on a raw average — everyone is pulled towards your location’s own average and moves away from it as they collect more ratings. Three lucky fives on a quiet shift cannot beat a long, strong record, and one bad night cannot bury anyone.

What happens if something is not set up properly?

The dashboard tells you, on the tab where it matters, in plain English — what is missing, what it is currently costing you, and the steps to fix it. No chart in this product is ever silently empty because of a field nobody filled in.

Everything else

Do I need to be technical to run this?

No. We create your account, connect your Google listing, name your plaques and write the tags before anything reaches you. What arrives is a box of plaques you put where you want them, and a dashboard that already has your business in it. If you can read an email you can run this.

What actually happens when someone taps a plaque?

Their phone opens a web page — no app, no download, no account. They see your name and five stars. They tap one. If it is at or above the rating you chose, they are handed to your Google listing with the review box already open. If it is below, they get a private form asking what happened. The whole thing is two taps.

What if their phone does not do NFC?

Every plaque can carry a printed QR code for the same link, and the dashboard generates one for each. Both work, and the dashboard now tells them apart, so you can see which your customers actually use.

Can I change where a plaque points without reprinting it?

Yes. A plaque points at a link we control, so you can repoint it from the dashboard — to a different platform, a menu, a booking page — and the physical plaque never changes. Nothing needs rewriting or reprinting.

What happens if I cancel?

Your pages keep working to the end of the period you have paid for, then pause rather than disappear — a paused page shows a simple message instead of erroring, so a plaque on a table never looks broken. Your data stays put in case you come back. The plaques are yours to keep either way.

Who owns the reviews and the feedback?

You do. Google reviews belong to your listing and have nothing to do with us. Private feedback belongs to your business, and we do not sell it, share it, publish it, or use it to train anything.

Can staff see the private complaints?

Only if you let them. Team logins can be scoped to a single site, and made view-only. You choose who sees what.

Does the staff feature let me punish people?

It is not built for that, and we would rather say so. It shows who is actually asking customers to rate their visit, scored in a way that does not reward whoever happened to work the busy shift. The integrity checks flag odd patterns for you to read — they never block a tap and never remove a rating. What you do with that is your call, and an employment one rather than a software one.

Is a staff member’s location being tracked?

No. When integrity checks are on, the customer’s phone is asked once — at the moment of the tap — whether it will share its position, exactly like any maps site. Nothing is tracked between taps, no staff phone is involved, and if the customer declines, nothing is flagged. A refusal is not evidence of anything.

What do you do with customer data?

As little as possible. We store the phone type, the time, and which tag was tapped. To count returning visitors without identifying anyone, we store a salted one-way hash that cannot be reversed and rolls over nightly. No name, number, email, age or gender — unless a customer chooses to type their details into the feedback form because they want a reply.

Can I use this at more than one site?

Yes. Each is kept separate — its own dashboard, plaques and team — and nothing from one leaks into another, with one switch to see them side by side. You are not charged again for each: the tier covers a number of locations on the one price, one at Tier 1, up to three at Tier 2 and up to five at Tier 3, with anything larger quoted as a group.

Why is there no free trial?

Because we set the account up for you before it exists — your Google listing connected, your plaques named and written. That is real work done in advance, and a trial would mean doing it for people who were never going to start. Instead we will walk your site and show you the product working, at no cost, before you decide.

Why can’t I sign up on the website?

Nudge Tags is sold and fitted in person, so an account exists because we created it after a sale — with your business already configured. There is nothing to fill in, and leaving a public form open just hands a working account to anyone who guesses the URL.

How accurate is the calculator?

It is an illustration, not a forecast. The rating arithmetic is exact; the rates it applies are typical rather than measured at your business, and the biggest assumption — that every customer is a different person — will not hold for a business with regulars. Every figure, source and limitation is set out in full on the “How the numbers work” page, including what the research explicitly does not say.

What is the setup fee for?

Configuring your business before anything ships: connecting your Google listing, setting your threshold and timezone, naming and writing every tag, generating your QR codes, and checking each one opens the right thing. It is one flat $50 per order, not per plaque.

Do you lock me into a contract?

Not to start with, and not at all if you only ever buy plaques — those are a one-off purchase with nothing to sign. If you take the software, its first 30 days are deliberately not a contract, whether you started it alongside the plaques or a year later: you pay for the month and commit to nothing else. On day 23 we give you a written report, and you have seven days to decide. Walk away and you keep the plaques, give no notice and pay nothing further. Continue and you pick a 6- or 12-month term — ending one early takes 30 days’ notice and an exit fee of 50% of what is left, dropping to 30% on a 12-month term after month six. After the term it goes month to month on 30 days’ notice either way. Adding a feature later never starts a new contract and never restarts your term.